Seven tools. No filler.
Each one explained the way it actually works, with the real numbers. If it is on this page, it is in the product today.
- Two lines of code. Pasted once, never touched again.
- Under 20 KB. Compressed, loaded without blocking your page.
- Live in moments. Save a setting and it is on your site.
ForgeAI Placements
It reads the page before it says a word.
Paste one URL. ForgeAI maps that page the way a reader meets it and comes back with four to six placements worth having.
- What you get
- For each placement: where it sits, which sizes fit, how viewable it should be (high, medium or low), the reasoning, and a policy note.
- See it first
- Preview any placement on a copy of your real page, desktop or mobile, with a live test ad in the slot.
- Ask it why
- "Why not the sidebar?" "What about mobile?" It answers about your page, not pages in general.
- What it will not do
- Touch your site. ForgeAI advises. Nothing changes until you change it.
Dynamic Ad Insertion
The ads find their own seats.
One tag in your header. On every page it walks the article and opens a slot only where there is room.
- Two dials
- The minimum distance between ads, and the most ads one page may show. They start at 800 pixels and six. You set both.
- Keeps up
- It keeps placing as the reader scrolls and as new content loads. Infinite scroll included.
- Loads late
- An ad loads just before it comes into view, not before.
- Refreshes fairly
- A slot refreshes only after it has actually been seen. Never faster than every 30 seconds. Never in a hidden tab.
- No blank boxes
- Space is held only when an ad fills. No fill, no gap.
- Or place them yourself
- Switch a site to manual and drop one line of HTML wherever you want an ad. Named, sized, yours.
Try the two dials.
4ads on this 3,600-pixel article
A sketch of the rule on a made-up article, not a prediction for your page.
ForgeAI Key-Values
Tell buyers what they are buying.
ForgeAI reads a page from your site and writes down what it is about. Every ad request carries the answer.
- What it writes
- Three to six key-values: category, topic, audience, tone. Plain words, the kind a campaign can target.
- You sign off
- Review them, edit them, add your own. Nothing is sent until you save.
- Where they go
- Onto every ad request to Google Ad Manager as custom targeting, on every pageview.
- Fresh on every page
- Each pageview also sends keywords lifted from its own title and headline, plus the URL path. No setup.
- Pages to skip
- List the words you never want ads beside. A page that matches sends no ad request at all.
Auto-Optimize
Every change has to win a fair fight.
One layout setting at a time, tested on half your visitors. It stays only if the numbers say so and a person agrees.
- The split
- 50/50. A visitor stays on their side for the whole test.
- Judged on
- Viewable impressions per 1,000 pageviews.
- The guard
- Revenue per 1,000 pageviews may not fall by more than 10%.
- Minimum run
- 7 full days and 500 pageviews on each side.
- The bar
- At least 5% better, at 95% confidence.
- Sign-off
- A person approves every change. Nothing switches by itself.
- After the switch
- One visitor in five stays on the old setting for a week. If the change slips, it is reverted automatically.
- No winner
- After 28 days the test ends and nothing changes.
- Tested today
- Anchor position, banner spacing, ads per page.
- Who runs it
- Our team, on your site. What was tested, what won and why is in your dashboard.
See what happens when a change
Example numbers. The rules are the real ones.
Reports and payouts
Count it yourself.
Your numbers, pulled from Google's own reporting, for your ad units and nothing else.
- What you see
- Ad Exchange revenue, impressions, clicks and eCPM. By day, by format, by site. Viewability and fill rate for every site.
- How fresh
- Pulled every two hours.
- How far back
- 7, 14, 30, 60 or 90 days, each set against the period before it.
- Take it with you
- Every table exports to CSV.
- Currency
- US dollars, next to your Ad Manager account's own currency.
- Your balance
- What is owed, what has been paid, what is outstanding. Per site.
- Getting paid
- Bank wire, PayPal, Payoneer or USDT. Every payout arrives with a numbered receipt in your inbox.
Five formats
One tag runs them all.
-
Banner
In the content, in twelve sizes. Make it sticky and it follows the reader, then lets go.
-
Anchor
Docked to the top or the bottom of the screen. Google handles the sizing and the close button.
-
Interstitial
Full screen, between pages, at the end of an article, or on coming back to the tab. Google limits how often.
-
Rewarded
Put a link behind a short ad. Your headline, your colours, your frequency cap.
-
Native
Takes the shape of your content. Styled in Ad Manager, placed by the tag.
Protection and control
You decide where ads never show.
- Block pages
- By exact address, by pattern or by path. A matched page sends no ad request at all.
- Block countries
- Pick them from a list. Visitors there get your page and no ads.
- Human check
- One click, before any ad request, once a session. Search crawlers pass straight through. Our team switches it on for sites that need it.
- ads.txt, watched
- We give you the exact lines. Check your live file from the dashboard. If it falls out of date we email you what is missing.
- Labelled and sandboxed
- Every in-page ad carries an "Advertisement" label and renders in a SafeFrame, away from your page's own code.
- We watch your numbers
- If a site's revenue or fill drops sharply against its own week, our team is alerted the next day.
Straight answers.
The eight things publishers ask before they sign up.
Do I need my own Google Ad Manager account?
Yes. Your site runs on your own Ad Manager network. You add our service account as a user and we build everything inside it. No account yet? Talk to us first.
How long until ads serve?
As long as it takes you to connect Ad Manager, add the ads.txt lines and paste the tag. Our team then creates the ad units and reviews the site, once. After that, every setting you save is live in moments.
Will the tag slow my page down?
It loads without blocking the page, weighs under 20 KB compressed, and loads each ad only as it nears the screen.
Who decides where ads go?
You do. Set the spacing and the cap and let the tag place them, or switch to manual and place every one yourself. Block any page or country outright.
Will my layout change without me knowing?
No. A change is tested on half your visitors, approved by a person, and logged in your dashboard.
What is in the reports?
Ad Exchange revenue, impressions, clicks and eCPM by day, format and site, with viewability and fill rate per site. Refreshed every two hours, in US dollars and your own currency.
How do I get paid?
By bank wire, PayPal, Payoneer or USDT. Payouts are sent by our team, and each one arrives with a numbered receipt.
What does it cost?
We keep a share of the ad revenue the platform earns for your site. Your share is shown, per site, on your Payments page.