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We don't sell your space. We make buyers fight for it.

Three ways in for demand, wired in a fixed order. Every impression gets more than one chance to sell.

Google Ad Exchange

through Google MCM

Google's exchange, inside your own account.

Through Google's Multiple Customer Management program, your inventory sells on Google Ad Exchange while your Google Ad Manager account stays yours.

Your account
You add our service account as a user of your own Ad Manager network. The network stays yours.
We do the build
Ad units for all five formats, the order and the Ad Exchange line item are created for you, and named so you can find them.
Google's own numbers
Your reports are pulled from Google's reporting, for those ad units only.

Prebid

header bidding

More bidders. Same auction.

Built on Prebid.js, the open-source header bidding standard. Bidders answer in the reader's browser, and their bids go into Google Ad Manager to compete with Ad Exchange on price.

A deadline
Bidders get 1.2 seconds unless we set otherwise. A slow one is left behind, not waited for.
Formats
Banner and native.
Switched on per site
By our team, once the matching line items are in your Ad Manager.

OpenRTB

direct partners

A second call when the first one passes.

Direct partners, connected server to server over OpenRTB 2.x. When a banner slot gets no ad from Google, our server asks every enabled partner for a bid. The highest valid price wins.

Off the page
Partner endpoints and credentials stay on our server. Nothing extra loads in the reader's browser.
Floors and deadlines
Every partner has its own price floor and its own time limit.
Sandboxed
A winning ad renders in a sandboxed frame, away from your page's code.
Switched on per site
By our team.

The order of play.

One impression. Three chances to sell. Zero blank boxes.

Steps two to four apply to in-content banner slots and are switched on per site.

  1. Ad Exchange and Prebid bid together.

    Highest bid takes the slot.

  2. Nobody bought it? OpenRTB partners are asked.

    Server to server. Highest valid price wins.

  3. Still unsold? Your own AdSense.

    If you have given us a unit to fall back on.

  4. Still nothing? The slot closes.

    Your reader never sees a blank box.

Every seller declared.

ads.txt tells buyers who is allowed to sell your space. We give you the exact lines for the demand on your site, you can check your live file from the dashboard, and we email you if a line goes missing.

Have demand? Bring it.

Run an exchange, an SSP or a DSP seat? An OpenRTB 2.x endpoint or a Prebid adapter is all we need. Partners are added on our side. No publisher touches a tag.

Talk to us about demand

Stop selling. Start an auction.

Your page is the lot.

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